Why did you choose Supercuts or how did Supercuts choose you?
In 1980 I along with two partners, Howard Rochestie and Vincent Drucker brought Supercuts to Dallas and Houston, Texas. At that time I was living in San Francisco having established a financial investment company representing a small group of clients. Vincent Drucker introduced Supercuts as a potential cash generating, absentee ownership opportunity for us and our clients. Initially, our plan was to open in California. However, at that time Supercuts felt they were saturated in the state and so we did a demographic study of the country and chose Dallas and Houston. Within two and a half years we opened 26 locations.
Supercuts’ original television advertisement with the message, “We’re changing the way America cuts it’s hair!”-was a Silver Bullet!! We were wildly successful! Supercuts had revolutionized the hair care industry by breaking established myths, altering the working environment and most importantly; offering our Supercuts Technique-the foundation of our success then and today!
Over the next 15 years I bought out Vincent Drucker and Howard Rochestie and continue today as the President and CEO of Christina Campbell and Company/ Supercuts-so named by my extraordinary staff. We currently own and oversee operations for 30 Supercuts existing locations with 4 more future locations.
I was an original member of the SFA. I served on the Board of Directors and was President for two years during which time we took Supercuts public, opened a Supercuts at the training center in Colorado Springs for Olympic hopefuls on their way to Barcelona. As President, I toured the country with Betsy Burton, then President of Supercuts, visiting numerous Supercuts locations with the intention of aligning our objectives in order to strengthen our Supercuts system.
Now, every year, I visit approximately 50 Supercuts locations around the country as well as visits to our strongest competitors, Sportclips and Great Clips.
At our annual SFA meeting “Innovation and Leadership” in Washington DC I, along with my staff, presented “Innovative Renovations” and received a standing ovation. We authored a book on the subject and offered it to existing franchisees.
Today, I think our two most important challenges are:
- Successful expansion
- Innovative thinking.
In order to insure successful expansion it is imperative that we implement a “quality control program” system wide. Additionally, we must increase the number of educators and training centers. The strength of a franchise system lies within the partnership ( shared responsibility) of the franchisees and franchisor. By definition, a franchise organization must provide a consistent quality product; identifiable to the clients and communities they serve. It then lives in the experience of each and every employee-remember they are the Heart and Soul of our business! As we say every day, “Our culture and reputation are our most valuable assets!”
Innovative thinking! We Are the Brand-we are the inheritors of a Brand that revolutionized our industry! We must involve innovative thinking in every aspect of our business!! Use our logo, icon, turn it upside down!! Reach the Unreachables! Grow our client base!
What inspires me most about Supercuts?
The opportunity to express our Caring-every moment of every day!
The opportunity to provide the education and environment for each employee to grow forward personally and professionally!
I love being a women and running a business!
As a member of The United States Delegation for Friendship Among Women I visit women leaders, organizations in third world countries and interface with my counterparts-women entrepreneurs just like me! I represent Supercuts and I am an Ambassador for other organizations.
Today, I live in three countries, Maine, Texas and California along with visits to see my son Taylor, a professional basketball player in Europe.
As we like to say, ” Have a Super Day!”