2020 – SFA cancels March 2020 annual conference and supports members through the pandemic by providing a continuous stream of information and webinars on government relief programs, new and changing legislation, and best practices for local and national health and wellness compliance. Additionally, SFA Board passes a motion to require no dues payment for 2020.
2021 – SFA works to mitigate the challenges to franchisees from ongoing pandemic, new corporate leadership and changes to technology, marketing, product suppliers and training.
2022 – Gary Grace steps down as president of the Board of SFA after 25 years in this role and continues his 35 years of Board service as Immediate Past President. Long-time Board Officer Gary Robins is appointed president. In-person conferences resume with April event in Dallas, Texas.
2023 – Regis recognizes that the SFA member-elected Board of Directors becomes the primary representative body of the franchisees. The SFA Board is appointed to the Council, meeting regularly with corporate leadership and operational executives.